Tuesday, February 28, 2012

Financial Coaching


Why Financial Coaching?
I am an income specialist and a fiduciary (or advocate),  who helps people retire with more money coming in and less money going out. My business life has taught me to treat personal financial strategies more like business strategies. It is for that reason I prefer to call myself a financial coach rather that a financial advisor. In the end people need to be comfortable with both me and their investments and need help and nurturing to get through the planning and maintaining of their financial plan.
The biggest mistake an investor can make is to make a decision on a plan and not follow it because they don't understand it. Dalbar, a company that studies the behavior of investors has reported and proven that when emotion gets in the way of investing the investor will lose. They report that the average investor gets an average of around 3 to 4 percent on their investments when the market is returning between 9 and 11 percent.
I don't use complex plans with lots of charts and graphs but a simpler and better method I call the A B C's of investing. Retirement planning is quite different than the accumulation planning we are used to with tradional investing before we retire. For a video explanation look at our financial planning page.
I am anxious and willing to show anyone who feels like this approach will work for them and their investments. If you want to set up and initial meeting of just a phone conversation to see if we can work together call my office at 610-695-8748 and I will be happy to talk to you. If you want to send an email instead send it to roy@yourwealthadvocate.com.
Investment advisory services provided by Redhawk Wealth Advisors, Inc., an SEC-registered investment advisor.

Tuesday, February 21, 2012

ID Theft Protection

Is Your Company in Compliance with ID Theft Law?

If you collect and store information of your clients or employees, information like names, addresses, Social Security numbers, bank or credit card numbers or other account data you must have certain procedures in place to protect that information. If this information gets into the wrong hands it can lead to fraud or Identity Theft.

The Federal Trade Commission(FTC) estimates that as many as 9 million Americans have their identities stolen each year. You and your business may already be a victim and not even know it! In fact it could take years for you to discover that your Identity has been stolen.

Failure to safeguard the PII that you collect on your employees and your customers could expose you to lawsuits or enforcement actions by state or federal regulators.


Federal and state governments have passed many laws to help protect Personal Identity Information (PII) including:
  • Fair and Accurate Credit Transaction Act (FACTA)
  • Federal Trade Commission Act
  • Gramm-Leach-Bliley Act
  • HIPAA/HITECH
  • Individual State Data Security and Identity Theft Laws
Who Must Comply?
These laws affect virtually all businesses. Your business may be subject to data security protection laws if:
  • You employ one or more people
  • Your business keeps PII on file for customers or employees (including name, address, Social Security number, date of birth)
  • Your business accepts credit cards for payment
  • You buy or sell products on the Internet
  • You do a credit or background check on potential employees or customers.
Compliance is the Law not an option

This not only is the law but it makes good sense. Your customers and employees will thank you for protecting them.

What Can Happen?


Given the cost of a security breach – government fines, time and money spent in litigation, and the loss of customer trust in the company – safeguarding customer information just makes good business sense. When you show customers and employees you care about the security of their personal information, you increase their confidence in your company.

What Should You Do?

We have a program setup through our sister company American ID Theft Protection LLC that has an inexpensive "one -time" program that will protect your company and you individually from serious and extensive lawsuits. Please call me at 610-743-8308  or send me an email at roy@americanidtheftprotection.com and I can explain how I can help you for an inexpensive and permanent method to protect you your employees and your clients from the nightmare that can happen when their identity is stolen.

Saturday, February 18, 2012

Medical Affiliation - Roy Innella - Financial Coach


Area Financial Advisor Receives National Health Care Recognition


Roy J. Innella of The Wealth Advocate Investment Group recognized for excellence in service to area medical professionals

Malvern, PA (February 16, 2012) – According to the Bureau of Labor Statistics, there are approximately 700,000 physicians in the United States who work in excess of 60 hours per week.  While their earning potential is the highest among any profession in the US, a blizzard of government regulations and a host of clinical and economic issues leave little time for a doctor to manage their professional and personal lives.

In response, an elite group of professionals is emerging as specialists to the medical community.  In recognition of his work with area health care executives and physicians, Roy J. Innella of The Wealth Advocate Investment Group has been named an MD Preferred Financial Advisor.  Each year, US Medical Specialties, Inc., a national medical consulting firm, recognizes excellence in service to the medical community in a number of disciplines including real estate, mortgage lending, insurance, accounting, banking, financial and legal services.  The goals of the MD Preferred Program for financial advisors include identifying, acknowledging and promoting professionals who provide service excellence to the medical community. 

The program provides physicians with an online resource center where they can find profiles of “doctor friendly” professionals who are committed to providing a quality service experience.  “Doctors are very busy professionals,” observed Michael O’Malley, Project Manager of MD Preferred Services.  “When it comes to finding a service professional that specializes in serving physicians, they appreciate an organization that has done the research for them and has pulled a team together to make their lives easier.”

Every MD Preferred financial advisor is selected for their commitment to serving the healthcare industry.  They often work in close concert with other community based MD Preferred professionals helping area medical providers attract and retain talented physicians.     
MD Preferred community teams are uniquely qualified to act as recruiting partners to area practice managers and hospital administrators.  As partners they can tell the community story while the medical recruiter tells the clinical story.  Their knowledge of the area and understanding of the special needs of physicians and their families saves everyone time and resources.     

“We are proud of the recognition we have received.  In an environment of critical physician shortage, we understand that most physicians considering a career in our community will make their decision based primarily on life style issues,” Mr. Innella observed.  “The last thing we want to have happen is for that prospective physician to go elsewhere because the local support services he or she needed were either not available, were unreliable or did not meet the expectations of the physician. We are always ready to meet with area physician groups to demonstrate how a comprehensive financial plan can help physicians chart a course through today’s complex tax landscape, provide for their children’s education and assure a comfortable and secure retirement.”

ABOUT ROY J. INNELLA

Roy’s 30 years of business experience ranges from running and owning a 45 employee printing firm to working in the corporate world as vice-president of sales of large printing desired a career change which brought him to the financial industry with experience in both insurance and investments. Roy’s practical and formal education from both experience in the business environment, hard knocks from the pressures from owning a small business and now recently for the past 14 years as a sole practitioner have given him the knowledge to coach
and help others with their financial and life goals. Roy’s website is www.yourwealthadvocate.com

About MD Preferred physician Services

Each year the MD Preferred designation recognizes a diverse group of ‘doctor friendly’ professional service providers.  MD Preferred providers can be found at an online resource center, www.MDPreferredServices.com.  Access is available at no cost to the medical community.  MD Preferred also manages one of the industry’s largest medical job boards, publishes a daily medical blog and distributes a monthly E-Newsletter to every residency and fellowship program in the country.  For additional information contact Mike O’Malley at 800-260-8366.

Wednesday, February 8, 2012

The Market Has Been Unpredictable Lately


What is the favorite investment of the month?

The markets have been quite unpredictable lately, how do we protect our investments from becoming a subject of downward volatility(losses)? What mechanisms do we have in place to protect that portion of our assets that needs to be protected? A colleague of mine has developed a system that helps clients understand what should be done with their assets and how to categorize them according to their risk tolerance. I use his system to help my clients as well.

The ABC's of investing

The way I explain it to my clients is to use a simple method on a white board or yellow pad. This method makes it very obvious how my client feels about his/her money and is a natural way to view their own investment strategy. We talk about three categories of money and how the client feels about each one and look at how their money is currently allocated. Then we look at how we can reallocate their funds to make them feel comfortable and get the most out of the reallocation. There is a little more to the process  than I just described but basically it is simple and understandable.

Why Do I Use This Process?

First, If I handed the client a 50 or 60 page "Financial Plan"they would probably cringe at the thought of reading it all the way through. Secondly I use the ABC process to show them that they now have a firm grasp on allocations and know why they are investing in each category or allocation.

Confusion is the technique used by many stock brokers to enamor clients into thinking that the broker is smart and can predict the future of market movements. In reality no one can predict the markets because it has been proven by credible academics (Harry Markowitz, Eugenr Fama and others)who have over 100 years of historic data.

I am only scratching the surface of the ABC method here but if you would like to see how this will work for you, give me a call for a real demonstration.  Call me at 610-695-8748 or click here to contact me.